Reaction to the 2018 John Lewis Christmas Advert #Christmas

As ever lots of us have been waiting for the last few weeks to see what John Lewis would come up with this year for their Christmas Advert. All was revealed yesterday morning (Thursday 15th November 2018) when they released their Elton John life story advert.


John Lewis Elton John Christmas Advert

If you haven’t seen it already then, here’s a link to it on YouTube.

In summary the advert is about how receiving a Piano for Christmas from his mum and gran, was more than a gift and set the direction he would follow for the rest of his life.  My initial initial thought on watching it for the first time is I wonder if John Lewis actually sell Piano’s as I can’t recall ever seeing one in their stores and I wouldn’t know which department to find one in. Wouldn’t it be great if they had a musical instruments department, provided lessons and ran events in store, somethimg along the lines of what Apple are doing with ‘Today at Apple’.

Anyway, the most intesrting thing for me this year is how other retailers embraced this event and joined in the fun.

LIDL respond to John Lewis Christmas advert

 

Netflix respond to John Lewis Christmas Advert

eBay responds to John Lewis Christmas

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John Lewis Christmas Advert 2016

Well it is finally here and I am happy that John Lewis have gone for some humour rather than their usual tear jerking Christmas offerings.  After the success of Sainsbury’s Mog the Cat 2015 advert last Christmas maybe John Lewis thought they had to lighten up a bit.  So take a look at Buster the Dog and all the other fury friends that give a Ahh factor but also raise a smile.

John Lewis Christmas Advert 2016

John Lewis Christmas Advert 2016

 

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Christmas Shop at John Lewis Norwich

John Lewis vintage glass Christmas baubles

John Lewis vintage glass Christmas baubles

John Lewis Acrylic Santa Christmas Light

John Lewis Acrylic Santa Christmas Light

I happened to go into John Lewis, Norwich this morning and instantly felt Christmasy when I saw their Christmas shop was open.  My little girl loved looking at the all the lights, especially the Father Christmas lighted ornament and the Christmas Baubles.  They had a great Christmas Card and Wrapping Paper selection too, so much so I bought 4 packs of Christmas cards – yes, I appreciate that 2nd October is a little early for that but I may as I as well tick a few things off my list.  I have had a look at John Lewis on-line which is great for speedy click and collect but don’t forget to visit the store, to add some early Christmas sparkle this weekend.  If you should click and collect you get free parking too – not sure if this is national thing but worth checking out.

John Lewis Christmas Store Norwich 2015

 

 

 

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John Lewis Christmas 2014 Advert has arrived…

What do you think of it? Please leave a comment below.

This years John Lewis Christmas advert is very much in the same vain as their 2011 campaign where Christmas giving is seen through the eyes of a child.  The 2014 advert sees a little boy called Sam playing with his best friend who happens to be a CGI penguin called Monty.  Monty is sad because he wants a special friend so Sam gives Monty a fellow penguin called Mabel for Christmas.

John Lennon’s Real Love plays in the background sung by Tom Odell.  I love that this advert starts during the Summer showing the relationship between Sam and his best friend Monty.  As the year goes on Sam becomes aware of the relationship couples have and realises this is what he needs to do for Monty.  It gives the viewer the feeling that Christmas with loved ones isn’t just about the 25th December.  It also gives John Lewis the opportunity to showcase clothing, homeware, and Christmas decorations throughout the advert, with Sam’s hat changing at least once!  Ultimately, the advert will give its audience a warm Christmasy glow and will see sales of Tom Odell’s song and the cuddly toy version of Monty the penguin saw.

 

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John Lewis Christmas Advert 2014

I’ve seen a lot of speculation online about the 2014 John Lewis Christmas Advert, there was even a parody of their advert of the BBC Radio 4 comedy “The Now Show” a couple of weeks ago. We won’t have to wait much longer, they switch on their Christmas lights soon, their promoted tweet has been popping up in my timeline all over the place today and the rumour is that we’ll see the first outing of the 2014 advert tomorrow….

John Lewis Christmas Lights Tweet

 

As soon as they release this years advert I’ll update this blog with in, until then it’s worth a trip down memory lane with a few of their Christmas adverts from recent years.

John Lewis Christmas Advert 2013 – The Bear & The Hare 

John Lewis Christmas Advert 2012 – The Journey

John Lewis Christmas Advert 2011

John Lewis Christmas Advert 2010

Which one was your favourite ?

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