Sainsbury’s Christmas Magazine 2014: 25 day countdown to Christmas


21 takes about trading in your Nectar Points for Sainsbury’s vouchers that you can spend on anything.

24 Sainsbury’s own brand Champaign just £20 for a 75cl bottle.

Finally we really liked the little Christmas Countdown blocks in the bottom right corner that you could buy for just £5.

Throughout this feature they have included prompts to use their Online Delivery Service. Only a few years ago this was quite a novelty but now I think it’s how the bulk of British consumers will have had their main Christmas shop delivered. In their post Christmas results Sainsbury’s said they delivered 110,000 online orders in the three days to December 23, helping Sainsbury’s to its biggest ever online Christmas sales. However, online sales rose only 6pc, slower than the wider market, with Mr Coupe, their CEO claiming there had been a “huge amount of vouchering in the market”.

J Sainsbury suffered its first fall in Christmas sales for more than a decade as the pressure on Britain’s supermarkets increases. Sainsbury’s said that like-for-like sales fell by 1.7pc in the 14 weeks to January 3 excluding fuel. Total sales fell 0.4pc, or 2.5pc including fuel. This is the first drop in Sainsbury’s like-for-like sales over Christmas for more than a decade, but is a better performance than City analysts had feared.

It’s fascinating to see how Christmas as a ‘tradition’ is changing and new traditions are being formed from year to year.


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