Sending Christmas Cards is probably the first Christmas preparation many of us make and now that we are into October this is especially true for businesses. I use to work for a Law firm and it never ceased to amaze me how much effort was put into getting Christmas cards to clients. Of course, it should not have surprised me as the sending of Christmas cards were and are a vital part of building a relationship with a client. Not only is it a great way of reminding a client you haven’t seen for a while that you are there but also an important way of thanking a client for their business over the year. I distinctly remember the year an e-card was sent out instead of a physical Christmas Card. This resulted in many clients asking why they had not received a card whilst others felt that the e-card was just too impersonal and showed a lack of effort of the part of the firm. This was despite the usual Christmas card budget going to charity. It would seem to me that if you want to spread some Christmas cheer this year, combining a personalised Christmas Card with a donation to charity is the best way to do it.
Paper Themes have a wonderful selection of Personalised Christmas Cards where you can select one of designs, and add a verse and your company contact details inside the card. I have been asked to review Paper Themes Personalised Christmas Cards and I have to say the cards I have in front of me look great. They use good quality card, and have a have a crisp white paper inlay. The designs on the front are contemporary (no chintzy Christmas going on here) and are completed with expensive gold lettering allowing for further personalisation. You can choose a charity and the charity will receive 10p for every card sold. The name of the charity is also shown in the card so clients can be sure that a good cause is also benefiting from the sending of this personalised Christmas Card.
There is plenty of space after personalisation for people to sign the card before they are sent out. Christmas Cards may have been made popular by the Victorians but receiving one in this electronic age may be more important to people than ever and these cards certainly won’t get held up by anyone’s spam filter or firewall.
Let me know what you think. Will your firm be sending Personalised Christmas Cards to clients this year through the post or do you think eCards are acceptable?