No sooner than Halloween is over, with 55 days to go before Christmas Costa Coffee today (November 1st 2018) went live with their Christmas 2018 branding. It’s certainly made me suddenly feel very festive on what was otherwise a cold wet and misrable start to November.
My latte came in a light purple cup with the new gingerbread man being dunked in a coffee design. Costa who are currently owned by Whitbread also own Premier Inn and the colour immediately reminded me of the sleep-inducing purple colour scheme that’s everywhere in their Premier Inn chain. It’s certainly a warm, cheerful colour that works well on a Christmas cup. No idea if the similarity to the Premier Inn branding was a deliberate choice or just a happy coincidence.
As can be seen from the ‘I’m wishing for more reasons to be merry’ Costa Christmas menu, they have at least four cup designs this year.
Leave a comment and let me know which one is your favorite Costa Christmas cup design.