I just noticed that Christmas is trending on Twitter tonight. There seem to be lots of Christmas in July events happening around the world. If you’ve never heard of this I think you will start to hear a lot more in years to come. Basically the idea is that if you live in the Northern hemisphere you can experience what it must be like to celebrate Christmas in Australia in the height of our summer while those south of the equator get to see what it is like to celebrate Christmas when it is cold.
I can’t say I really approve but it depends in what spirit people celebrate. I fear this will get bigger over the coming years because there are not really any card sending or gift giving events in July and August and lots of businesses are looking for ways to fill this gap.
If you are celebrating Christmas in July or running an event or promotion please get in touch and let me know what you are doing.