Reaction to the 2018 John Lewis Christmas Advert #Christmas

As ever lots of us have been waiting for the last few weeks to see what John Lewis would come up with this year for their Christmas Advert. All was revealed yesterday morning (Thursday 15th November 2018) when they released their Elton John life story advert.


John Lewis Elton John Christmas Advert

If you haven’t seen it already then, here’s a link to it on YouTube.

In summary the advert is about how receiving a Piano for Christmas from his mum and gran, was more than a gift and set the direction he would follow for the rest of his life.  My initial initial thought on watching it for the first time is I wonder if John Lewis actually sell Piano’s as I can’t recall ever seeing one in their stores and I wouldn’t know which department to find one in. Wouldn’t it be great if they had a musical instruments department, provided lessons and ran events in store, somethimg along the lines of what Apple are doing with ‘Today at Apple’.

Anyway, the most intesrting thing for me this year is how other retailers embraced this event and joined in the fun.

LIDL respond to John Lewis Christmas advert

 

Netflix respond to John Lewis Christmas Advert

eBay responds to John Lewis Christmas

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Iceland Christmas 2018 Advert Banned from TV #Christmas

The Christmas 2018 Iceland Foods Christmas TV advert as not approved to be shown on TV this year. From my understanding, it’s because Iceland produced the TV advert in partnership with Greenpeace. The body that approves TV Adverts in the UK will not approve adverts which are political in nature and apparently they thought that with the Greenpeace connection made this political.

The advert highlights the need to ban palm oil from products because it has led to large-scale deforestation of rainforests and the destruction of the natural habitat and ecosystem for numerous species.

You would like to think that the people who approve these adverts would be able to apply a little common sense when interpreting the rules. However in being ‘banned’ they have given this advert far more exposure than I’m sure Iceland could have afforded via TV adverts alone.

Iceland Christmas Advert 2018

 

 

 

Numerous other retailers not wishing to be caught out now on the dirty palm oil issue have come out in support of the Iceland campaign. Perhaps my favourite over the weekend was the news that Selfridges would be stocking Iceland’s Palm Oil free mince pies in their stores this Christmas.

If you haven’t seen the video yet do click on the youtube video above and watch it to show your support for this important issue.

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Treat yourself to a magazine subscription for 2017

If you received some money for Christmas or you forgot to get someone a present and now need to sort something out, I highly recommend a magazine subscription.  Post Christmas there are some very good deals available on 2017 magazine subscriptions. I’ve been alerted to the January sale being run by BuySubscriptions.com. They are one of the leading magazine subscription companies in the UK handling the distribution for all the BBC programme related magazines as well as many other leading titles.

Cheap magazine subscriptions for 2017

At the time of writing for example you can get the next five issues of the Gardners World magazine delivered to you for just £5.

Click below for details of the latest special offers.

These look like great bargains. Do let me know how you get on and I hope you get plenty of time in 2017 to sit down with a coffee and your favourite magazine.

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John Lewis Christmas Advert 2016

Well it is finally here and I am happy that John Lewis have gone for some humour rather than their usual tear jerking Christmas offerings.  After the success of Sainsbury’s Mog the Cat 2015 advert last Christmas maybe John Lewis thought they had to lighten up a bit.  So take a look at Buster the Dog and all the other fury friends that give a Ahh factor but also raise a smile.

John Lewis Christmas Advert 2016

John Lewis Christmas Advert 2016

 

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